I'm going to add one more voice to the clamour about activation. I don't know if this has been said before - I haven't read every single other post, I stopped short when I got afraid of spoilers. But I feel so strongly about this that I've just got to say it.
Firstly, I am so looking forwards to this game! That's what makes this situation all the more infuriating.
Now listen, if every games publisher behaved the way 2K have in this it would be a nightmare. I'm really angry. I'd like to shout and swear, but I'll attempt to contain it in the effort of a cogent argument.
So. In order to get my activation back on Bioshock I have to uninstall it.
What if I want to reformat my hard drive?
Well, okay, so I can just uninstall it. Now imagine that I have twenty games like this on my hard drive? I have to uninstall them ALL - ONE AT A TIME?
I'm sorry, but reformatting my hard drive is painful enough without adding meaningless steps to the process that serve nobody.
Don't ever EVER assume that just because I'm looking forwards to your game that it becomes automatically the most important application on my computer. That's my call, not yours. It's arrogant, it's rude, it's greedy and it shows a total lack of respect.
It's time for a proper apology - not a self-serving "unfortunately this kind of thing is necessary" PR splurge, but a real, heartfelt, meaningful apology for being presumptuous enough to tell me what I can do with the product I bought with all the money I've generously furnished you.
That would be some customer service, so let's see it.



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