
Originally Posted by
Yosharian
Hmm, my thoughts. Not directed solely at you, Ken, it's just that you're an easy target (sorry). I think the main issues here are:
1) The internet activation method does not stop piracy, at most it inconveniences amateur pirates. Was it worth all this negative publicity? With the server failure, you have actually ENCOURAGED people to pirate the game, since this is the only way they can play it! Hilarious!
2) The 'rootkit' is a complete debacle, especially the fact that it was hidden in the DEMO for pity's sake. Deception is never a good ploy to use when marketing a game. Of course, you had no choice: you know that a large percentage of gamers won't touch games with rootkit DRMs in. And now, even funnier, you refuse to arm gamers with the knowledge of how to remove this blight from their systems.
3) You (that is, 2K) and SecuROM were woefully unprepared for this. The fact that SecuROM were actually referring gamers back to 2K to obtain new keys is proof of this, as is the server breakdown, as is the rather amusing sight of 2KElizabeth rushing around the forums today frantically trying to appease angry gamers and create informative stickies. (whatever you're paying her, it isn't enough.) The "we've been doing this for a long time" comment is rather ironic. You should have been far better prepared than this, and having a deadline to meet does not excuse it. You know, I am no PR guru, merely a humble gamer, but I think a public apology would work wonders here.
4) Supposing that you sort out the method for obtaining a new activation key, what will happen in 10 years time when I try to indulge in some old school gaming, to find that the company SecuROM is long-dead, or that they no longer support the game? I think you have grossly underestimated the need for constant re-installation of games, as well as their shelf-life. I still occasionally play games that I bought 5-10 years ago. I just recently re-installed Baldur's Gate II and replayed that, modded up to the eyeballs. No DRM, no problem. You want to use DRM, fine. Put the systems in place that enable us to use your software for as long as we want. (or more accurately for as long as we have purchased)
5) Most of all, the whole situation reeks of a terrible breakdown in communication between us, the gamers, and you, the developer/publisher. The 2K forum has been swamped with angry gamers over the past few days, and small wonder given the total lack of information given to them by you. The deception that has been employed in order to foist a terrible DRM system upon an unsuspecting gamer community has backfired spectactularly. Yet if the information we required to make informed judgements about not only potential purchases but also about purchases that we have already made, existed on your main website or in a prominent place in the forums, this uproar would have been far less damaging.
Probably, even people that don't care at all about the issues (be it DRM, internet activation, or whatever), have panicked, or created a fuss, or spent hours talking to beleagered customer sales, simply because they did not know what was happening!
I feel sorry for you, I really do.