Okay, one of the funnest things they did with BioShock 2 was their awesome, viral marketing. They created a website called "There's Something in the Sea". It was following the life of a man whose daughter was kidnapped and brought to Rapture to be turned into a new Little Sister.
Now, I was really hoping that they/you guys would make something like SitS (Something in the Sea) for BioShock Infinite. The most obvious choice for the name would be "There's Something in the Sky", of course. It could follow DeWitt's employer's search for Columbia and what-not.
Just a suggestion.