Elizabeth, you are HAPPY to tell it'll be INFESTED with Steamworks, just like Civ5? Honestly? That's like a criminal HAPPY to admit in court he's robbed X number of people.
When will 2K learn that mandatory Steamworks only make pirated copies more attractive? No DVD in the drive? Other DRM methods do that too and without Steam's hassles. You implemented that thing ONLY so could have a means of selling DLC, Civ5 suffered for the exact same reason.
You had Impulse Reactor offering Steamworks features without forcing anyone to bundle a client, you had GFWL which is much more hassle-free especially for those who buy boxed copies, you had simple activation mechanisms which EA use (look at Dead Space 2 or ME2, no mandatory Steam bundled) - yet you chose the WORST possible, just because a vocal minority of Steam worshippers troll the forum.
What a disappointment, Elizabeth.