Official comment by 2K Games about the broken street date

[Rapture_Tourist]

Ryan Jones, Senior Account Executive at Access Communications (responsible for 2K's PR) about the broken Bioshock street date:

It recently came to 2K Games’ attention that one of our retail partners prematurely sold some copies of BioShock prior to the game's official launch date. Retailers are typically shipped product in advance to ensure they can meet launch day demand on street-dated product. As a result, a few people were able to purchase the game early. Additionally, a TV adverti☺☺☺☺☺t for BioShock prematurely ran that incorrectly indicated that the game was available for purchase. 2K Games has reached out to our retail partners and is maintaining the street date of August 21st in North America and August 24th in Europe, when BioShock will be available at retailers. 2K Games is appreciative of the gamer excitement and critical acclaim leading up to the title’s launch.

UPDATE - Elizabeth Tobey, Community Manager at 2K Games:

the pre-release was a mistake on a retailer's part. i promise you with all my heart 2K did not do anything on purpose to mess with PC gamers or give the 360 a leg up or anything. it was a sad, sad mistake. PC will activate for the US on august 21st. and you'll want to wait till then anyway because new drivers will come out.

[BioShockWins]

RT saves the day, once again!!

[CDBlackmage]

I'm 99% I know who broke street date... Is it safe to acknowledge or should it be kept secret?

[Rapture_Survivalist]

Thanks R_T. Now lets hope that this thread doesn't EXPLODE with a bunch of pissed off fanboys mad at 2K.

[carfo]

It's not that long of a wait.

[shocked]

What is bioshock? muwahahaha!

[Exalted]

PC Demo? Bueller?

[Fergy33WF]

Thanks RT! Exactly what I was waiting for! I'm dissapointed that I don't get to play yet, but I'm happy that 2k told us exactly whats going on!

[Poseidon]

.............sigh

Ok,no more threads about this stuff guys it's set in stone

[Xepol]

I am curious why there is different release date for Europe. It isn't usual to see, but normally you see diferences of months (Too Human being an unusual example where it is being released in Europe first and then months later in the US instead of the other way around).

Anyways, aside from the normal annoyed customer/bitter paranoia, is anyone aware of the reason for a 3 day delay between continents - it seems like an odd thing to do in a rapidly growing global market place.