2K prove your professional publishing skills for PC version !

[Stewox]

This is nothing "demanding" or anything forcing , but im just doing a little campaign here fore people to agree/sign or post ideas/suggestion what kind of publishing promotions 2K should do for promoting PC version of DNF and i seriously mean SERIOUSLY HARDCORE PC CROWD , the game will not see the success if you only promote "generally" which are in the industry now console versions.

There are a lot of PC people who know about DNF and Duke , EVERYONE KNOWS about it , they just WON'T buy it for a reason if they won't see proper

2K will now say they have better skills finding every post everyone has said on the internet, let me se some research , because i do know alot , and i am saying again , mass people WILL NOT BUY it on the PC until they are CONVINCED it has TRUE PC support because EXPECTATIONS for this game are ENORMOUS.

Alienware doing DNF LAPTOP promotion is a good start , http://www.dell.com/au/p/alienware-m17x-r3/pd.aspx?c=au&cs=audhs1&l=en&s=dhs&~ck=mn

So i think this is something that's been started good , but you need to elevate .. take it to the next level with promoting PC version.


I seriously recommend to pick up the horses and start working until it releases, the plans never come out as planned , improve on the marketing and please whatever you do , don't infest promotional material from console stuff when promoting PC version (has to be separate) , all it does it angers people and it turns them away.

I Don't know whch party did the alienware promotion , but i

I just want to congrat on whichever did and we would like to see more of these hardware-deals , PC games are always connected with retail hardware sales , promote in graphics cards or processors , wherever possible , this has to be it, this is the kind of promotion PC crowd likes to see , not those naggy console ads flying everywhere.

You can do a repaint of the new RADEON HD 6990 (dual GPU) card , with duke nukem printed , there's plenty of space on this massive graphics card. PLEASE CONSIDER THIS !

If the art looks genuinely good (no lazy photoshop) it will catch on and it will make people buy DNF like a magnet. Because we all know DNF gameplay will probably be awesome , you just need to awake people up , awaking will not be easy with these console-style material , but everyone knows.

The fate hangs in the balance , there is plenty , plenty of time , ACT NOW before it's too late and don't come crying after release saying excuses like "weak market, high interest rates , falling US dolar ..bla bla bla"

And please for CRY SAKES , PC gamers don't buy assembled branded PC or cheap Laptops , they buy RETAIL HARDWARE SEPARATELY (oh yeah a minority :p), you need to promote on the hardware level , not a slow OEM PC ex. which your grandma goes to buy it in wallmart for facebook.

There are many of other ideas and twists how DNF can be promoted for PC , i say , there are countless options , just not the lazy gamestop's store-specific pre-order bonus in-game content, i hate that.

We should all get the full content regardless of region and regardless of pre-order or not.


The whole point is , you need to make PC gamers interested you need to show them you have something more , something better , just letting them know "duke exists" will not work for the best , you need to make good effort so they see it is something WORTH paying 50$ for.

Everybody knows duke nukem , but everybody on PC still (who aren't in forums / didn't saw trailer ) believe it will suck hard , you need to show them some serious promos that what pc crowd likes.

People are waking up though , slowly , but they are , and to get the cores of PC crowds currently in other games , there's hard work ahead. The biggest success for DNF will be if you manage so hard to take off Bulletstorm's crowd , then that's what I'm talking about.

Extra work now , can payback hugely in future , lazy work now , and super extra work trying to save it later , won't make the same success.

[MusicallyInspired]

Lol. You're talking to professionals who already have a plan. To them you're nothing but some bum off the street trying to tell them how to run their business.

[Caekzor]

He'll get over it once he has the game...

or not. ;)

[Fugue]

You can do a repaint of the new RADEON HD 6990 (dual GPU) card , with duke nukem printed , there's plenty of space on this massive graphics card. PLEASE CONSIDER THIS !

why on earth would anyone do that?


the game will not see the success if you only promote "generally" which are in the industry now console versions.

not so sure, look at the PC MW2 backlash, it still sold 20million ish copies ;)

[KO Gilligan]

I could see them using NVidia or ATI - that damn nag screen and desktop icon helped sell more WoW

There have been a few games that promote using images and fast food - like the Star Trek Online and Del Taco promotion was the last one I can think of -
Being an adult game, I don't think Duke will be in Burger King, but maybe one of the breweries can do a beer and some display posters,

or how about a Duke All Meat Pizza from Dominoes - and the limited edition box has a big nuke symbol.

Or how about the Harley Davidson Special Order "Balls of Steel" edition, with some Duke themed stuff bolted on...

[Stewox]

why on earth would anyone do that?



not so sure, look at the PC MW2 backlash, it still sold 20million ish copies ;)


It sold nothing on pc , it's a crap game.

[Stewox]

Lol. You're talking to professionals who already have a plan. To them you're nothing but some bum off the street trying to tell them how to run their business.

plans are never final , if they are , it's a recepie for errors. you need to improve upon it in real time , not after a failed release , this is not house construction.

They should listen to this and just add more promotion , it is stupid to set a fixed budget , the point is , just add considerations suggested in this thread , if they already have the same things planned than it's already okay. what's the big deal.


They can't have a full plan one year before they release a game, this is a mistake how you operate , you don't need to believe me , i don't give a **** , after i finish college im going to open my own company when im ready.

Im not complaining im just saying alienware was a good start , but you need to carry on ... im giving a boost that this is important.

[japester]

I look forward to the day when you become a game publisher/developer yourself, Stewox, because you obviously know so very much. I will buy stock in your company, so I can become a guaranteed millionaire!!!

[Fugue]

It sold nothing on pc , it's a crap game.

then what do you measure "success" with for something like a game?

I would imagine for a publisher they're thinking mainly in terms of sales, not keeping people who consider themselves "hardcore" gamers happy......

[Stewox]

I don't measure success by sales only, publishers do.

It's complicated ,but it's very much obvious how the greatest franchises were started and all aspects from making a company from early knowledge and experience in the IT space , everything comes in , an early IP doesn't need to succeed in sales in order to succedd in hardocre player base , there is a lot of early effort and stacking going on , the first installment paves the road for the next one , sadly , stupid publishers have 10 different IPs , and 10 different small studios and 10 differet games come off it , while only 2 are getting the a little better success (expected) , and of course they have to cut the outstanding off , but here's the catch , one of those outstanding might be just a little bit away from success (balance, updates), due to a particular mistake and a complex complex pipeline of factors , and the pulbisher doesn't know to see the that in the forums people might actually be praising the game but it's "monetairly" not enough and they cut the projet0s sequel and support as "it's no more sense to invest in it" well , they're just incapable to see that great franchises need early buildup and early hardworkings, you will never see monetary success with a new IP just like that with a relatively new developer , the only devs that can do great new IPs are blizzard , gearbox , idsoftware , epic games , nintendo , ... everyone having their own experiene , but you know , ID Software already quietly restarted Rage , rage was suppsed to be a "smaller pre doom4" game , but not , it was something that Carmack decided to scrap the whole year of work and they restarted to make a full-blown IP, ofcourse a newer studio can't affort a massive reboot and a new studio would have to sell what they have , that's the big point , you build your experience on that and trial and error , plus , Rage restart was good in any fronts , carmack said him self , that the year of work never actually was wasted time , it provided great experience and skill training for the new team (it's not the hardcore team , that one is on doom 4 ). So taking ID as an example here, but you can see , how ID evolved to always be the best , over the span of 20 years, quality > quantity. But of coruse the first doom was a revolution without competition so it made it a bit "easier" i might say , but ... just look the guy behind ID, he learned programming from the ground up , these new industry "experts" have no background experience , using iphone on the way to work thiking so "smart" , that's why there's so many bad games on the (PC) market , which is why most of them shift to target consoles , because consoles aren't demanding technically which is what 75% of studios don't have a hero who is the super tech guru , on consoles you can sell a lot crappier games with good success, a quite a lot low quality bar and a lot less effort to make a console game. So today a bunch of facebook guys visiting the same college can make a studio and a "AAA console game" and actually sell it good , but they have no idea in the industry at all , and sooner or later they sell of their company in a "great" contract , which explains why publishers have so many IPs these days. Ofcourse that's why 3DRealms won in every aspect of the lawsuit , it didn't sold the company and not the IP to the publisher , T2 never expected they wouldn't beat 3DR , so , don't call upon the "experts" just because they're working in a company , doesn't make them to know everything , because me and other Duke4.net and 3DR forums users , always knew 3DR will never sell it's IP , and T2 just wasted it's time, temporary restraining order was denied as expected , so was the whole case in doubt , it was all just to keep 3DR from releasing the game via "directly to the public" or digital. T2 only had retail publishing rights, it is currently unknown if gearbox extended the publishing rigts to "directly to public" and digital , in my opinion , this isn't needed since why do you need a publisher for getting the game on Steam , while "directly to public" means a digital version via your web site or physical via conventional mail. Which is something that pitchford can tell us if he's so nice , but ofcourse the publisher won't be dancing of joy at it. And any details of the "long term publishing agreement " that gbx made with 2k will ofcourse never be disclosed.

Also a nice idea would be to give out DNF demo keys for early access when the new radeon GPUs ship shortly , yeah , that cover art on the GPU cooler would have to wait til may of course , but the card releases in matter of weeks from now.


I look forward to the day when you become a game publisher/developer yourself, Stewox, because you obviously know so very much. I will buy stock in your company, so I can become a guaranteed millionaire!!!


Im not going to trade the company publicly on a stock market, it's probably going to be private. Might never sell it at all.

so ... nice try :)


This has nothing do to with 2K , so don't take it personal.

And if this for some reason ever get's remembered , and in some dreaming future i still use the same nickname , im goint to say this for the future , to all the publishers and corporations > don't send me any takeover offers and stupid contracts , because i will rip your head off and ☺☺☺☺ down your neck over the email, guess if that meant your contract got approved or not. haha makes me wonder if you can get away with that kind of attitude , and you know , i can be back in the same play as 3DR was , trying to defend from companies abusing the legal system and using it as a weapon just because they have more money to bribe the trial and pay the lawyers.

Even that , capitalism might be over by the time so , guess no more money milking corporations to frear about ?

EDIT:

Sorry, but nothing personal against 2K , but they can take a lesson or two.

Fixed bad language , but that is official duke quote , so , hmm , actions needs elaboration.

[MusicallyInspired]

plans are never final , if they are , it's a recepie for errors. you need to improve upon it in real time , not after a failed release , this is not house construction.

They should listen to this and just add more promotion , it is stupid to set a fixed budget , the point is , just add considerations suggested in this thread , if they already have the same things planned than it's already okay. what's the big deal.


They can't have a full plan one year before they release a game, this is a mistake how you operate , you don't need to believe me , i don't give a **** , after i finish college im going to open my own company when im ready.

Im not complaining im just saying alienware was a good start , but you need to carry on ... im giving a boost that this is important.

You're missing my point. They're not going to take your advice because you're a nobody. It's not like their marketing department hasn't already thought of everything you've brought up and probably more you can't think of.

[Fugue]

don't send me any takeover offers and stupid contracts , because i will rip your head off and ☺☺☺☺ down your neck over the email, guess if that meant your contract got approved or not.

might want to work on your communication skills :p

[Stewox]

im not english so bare with it


Also musicallyinspired , i know what are you saying but do you at least agree with me on this thread as "something important to talk about" , i know they won't but i at least try to POINT IT OUT if they have it (somehow) "low priority" i try to get them to make it "high priority" , if you are correct that they have *everything* on their plain what to do for marketing. Whatever i already said , "they can take those ideas what they don't have on the list , that would be really appreciated" and there's 1% chance of this , but whoever has that idea in this thread is a good contributing user , that's how community works, we can all thank that one guy who in some capacity helped the company and thus the product and indirectly the community it self, it's obvious what the result is.

You're being instantly negative about this , wouldn't you try the same, albeit on a different topic ?

They most probably don't want to change the "box art" because they'll have to pay for the new marketing material again , which is a pity. So fine , we quit about that.

But , you can change the actual box art of the retail sales , they're not getting printed yet.

[Codex]

I think that what Musically is getting at is the plans for marketing for Duke have probably been thrown around since before PAX last year. Things don't just happen overnight, especially big marketing contracts. It's not as if everyone sits down at a table, waves a magic wand and suddenly endorsements start flying all over the place. There's lawyers involved, contracts to be written and agreed to by both sides, money to change hands... it doesn't happen with less than five months to release.

Moreover, the people who do marketing and promotions for 2K are professionals. They do this job for a living and know the ins and outs of the system. It's not just going to happen simply because people want it to happen. The want is the start of it all, and then there's business that takes over. It doesn't happen overnight.


im not english so bare with it
What he meant was being rude doesn't get you anywhere in the business world. Quoting Duke lines won't get you very far.

[Stewox]

Yeah i meant in this forum , ofcourse i'll probably go to learn more english in future definitely.

Seriously speaking it was a more of an "exchange" of sarcastic jokes between Japester , well , a good laugh if not anything else.

But you can see the point , i written my self out in the big paragraph up there, care to read , it's not something i made it up, it's my view , longterm observations and im just the kind of gamer who also is interested in the whole aspects of the industry, not just playing games.

And what i wanted to tell is , that even if they are having this for a living , 75% of devs/publishers weren't gamers from 7 years of age and saw company by company being eaten by big publishers , franchises by franchises destroyed or restarted but pimped/lost the soul ... legal clustermucks ... the unfolding IW-Activision ... do you think for example any publisher or developer to have time to fully analyze what happen with every company , but they are insiders they probably know more than the public does no ?

When you see the legal battles and sad stories from a gamer's perspecitive is a lot different than the other publishers see it who are grown ups now , the viewpoint , and certainly , a very low amount of CEOs has the viewpoint of a gamer.

All thing's considered , 2K is still a lot better (gamer friendly) than EA and ubisoft , and activision. That's why im even posting here.
Just don't split games into expensive DLC packs , we hate that, it's cheating! :p

Yeah and , i guess , it's too late for marketing ideas now , i wish i was here when PAX stuff happened. This still isn't a valid "late to the party" :p , i was around all the time i just didn't remind to my self back then :o , we were more occupied by the technical features behind DNF and gearbox over the time provided interesting and sufficient answers (albeit hidden in "between the lines" context and scattered throughout the "identical seeming" interviews" that's why i turned my worries to 2K , because i see gearbox will deliver , seems like it good PC support. .. unless something drastically changed in the game in this time after pax.